Our brand is built around empowering  women in meaningful ways. The name itself reflects our purpose because we want to present the word “Niqaaab” in a positive, respectful light and remove the negative assumptions that come from a lack of understanding for people who are unaware. Our designs are focused entirely on women, creating clothing that supports their identity, comfort, and confidence. As the brand grows and begins to generate real revenue, we plan to give back by helping underprivileged women access education and by supporting parents who cannot afford the marriage expenses of their daughters. Our goal is to contribute as much as we can and make a lasting impact in their lives.